Develop and implement effective SEO strategies (on-page & off-page)
Optimize website content, landing pages, and blogs for search visibility
Write high-quality, SEO-friendly blog posts and articles
Lead web content strategies that align with SEO and user intent
Perform technical SEO audits and collaborate with dev teams for fixes
Track SEO performance and prepare monthly reports with insights & recommendations
Stay up to date with Google algorithm updates and SEO trends
Build quality backlinks through ethical outreach and link-building strategies
Collaborate with content, media, and performance teams to ensure SEO alignment
Proven experience as an SEO Specialist or similar role
Strong writing skills, with the ability to create blogs, articles, and engaging web content
Deep understanding of SEO content strategy and user-focused copywriting
Hands-on experience with tools like Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, etc.
Solid understanding of HTML, CSS, and technical SEO best practices
Familiarity with CMS platforms like WordPress
Excellent analytical and reporting skills
Strong communication and teamwork skills
